Vellspan Systems · For home-service companies
Booked jobs from the homeowners searching near you.
I set up Facebook ads on your own ad account and fix your Google listing. Then every call, form and quote that comes in gets followed up until it’s a yes or a no, and every Monday you see what each dollar booked. Built for plumbers, HVAC, roofers, electricians, cleaners and other home-service companies.
The ad setup is free; you pay Facebook directly. Month to month, and every account stays in your name.
Sample data. Brightway is a made-up company, and so are its customers.
- Proof in your own books
- You own everything
- Month to month
- The setup is free
- 01
Found first
Facebook ads on your own account, aimed at your service area, and a Google listing fixed every month, so the homeowners near you call you before the next guy.
- 02
Every inquiry chased
Calls, forms and quotes land in one list. The ones that go quiet get followed up until the homeowner says yes or no.
- 03
What each dollar booked
Every Monday: what the ads spent, what came in, and where each booked job came from, in your own books.
The CRM
Five screens that run your day.
Home
What needs you today, in order.
Calls to return, texts to answer, quotes to chase and the week's money, on one screen. You start the day with a short list, not a pile.
Inbox
Every call, text and web form in one place.
Each one shows who it is, what they asked and what happens next. Missed calls land here too. You reply on the same screen.
Jobs
From first call to paid.
Every job sits in a stage: new, quoted, scheduled, done, paid. You see what is stuck without asking anyone.
Schedule
The week at a glance.
Booked visits and requests still waiting for a time, side by side, so you do not double-book.
Money
Waiting, accepted, owed, paid.
Quotes sent, quotes accepted, what customers owe you and what they have paid.
All five are shots of the real product with made-up Brightway data. No real customer appears here.
What is on top of the CRM
Calls answered, a website form, and people finding you.
Answered, even when you cannot pick up
A phone assistant takes the request and offers the times your calendar shows open. I set it up and test it with you before it takes a real call. If it cannot confirm something, it hands you a call-back item instead of guessing.
A form that reaches you
A form on your site sends each inquiry straight into your Inbox, with the customer’s details. Nothing waits in an email you forgot to check.
Found, then followed up
I work on your Google, Yelp and listing pages and check each month what ChatGPT, Perplexity, Claude and Google AI say when someone asks for a company like yours. I also run Facebook and Instagram ads on your own ad account, and those leads come into the same Inbox.
How it works
From a call to a number you can check, in four steps.
Fifteen minutes
A screen share. You tell me how many more jobs your trucks could take, and I show you how I would get them. Nothing changes in your accounts until you say yes.
Free setup
Send me a few videos off your phone of your guys on jobs. I turn them into ads on your own Facebook, aimed at homeowners near you, and run them free for 14 days. You pay Facebook directly; I don’t charge for the setup.
Switched on in steps
Your Facebook ads and Google listing first, then quotes, missed calls and past customers. Each piece is tested with you before it touches a real customer.
Every Monday
What the ads spent, what came in, and where each booked job came from, in your own books. Month to month: you decide whether to carry on.
Pricing
One offer. The price up front.
The Full Board
$1,000–2,000 a month
Set by your shop’s size and how much more work it can take. The ad setup is free for 14 days. If you keep it running, you pay $100 when you sign and month one starts that day. Month to month. Ad spend is yours, paid to Facebook directly, never through me.
You tell me how many more jobs your trucks could take next month. That’s the number we build toward, and every Monday you see each ad, call and follow-up against it.
- New homeowners come in from Facebook ads on your own ad account
- Your Google listing and pages get fixed every month, so the people searching find you instead of the next guy
- Every quote that went quiet gets chased until the homeowner says yes or no
- The calls you miss get answered in your shop's name and booked on your calendar
- The customers who forgot you get a text in your name
- A review ask after every finished job
- You see where every booked job came from, in your own books
You own every account and every record.
Straight talk
Who this is not for.
Three honest reasons to skip this.
- You want a chatbot that improvises. The phone assistant sticks to your hours, services and open times; anything it cannot confirm goes to a person.
- You want a promise of the top spot on Google. Nobody honest can make that one.
- You want software that pays your bills or moves money. The CRM shows money. It never moves any.
On its own, with you able to see it all.
Replies and follow-ups go out automatically once they are set up, and any step can be switched off.
You see the same screens I do, so you can check any of it yourself.
Who you will work with
Sean Goffigan. Woodbridge, Virginia.
I build the system, I set it up in your own accounts, and I check it.
You talk to the person who builds it. No account manager, no hand-off to a stranger.
Questions
The ones every owner asks.
Will a robot talk to my customers?
Calls you cannot answer go to a phone assistant. It answers only from the facts you give me, such as your hours, services and prices, and it offers only times your calendar shows open. Anything it cannot confirm becomes a call-back for you, never a guess.
I already use Jobber or Housecall Pro. Does this replace it?
No, it works alongside it. Your booking tool keeps the scheduling and invoicing. I connect to it during setup and test it on your account before go-live. I add the Inbox, calls, quotes and follow-up around it. If your tool does one of these well, I leave that part alone.
What access do you need?
Only what the work needs, and always by invitation: manager access to your Google business page, a login on your website, and an invitation to your booking tool. I use invitations, never your passwords. You can remove me at any time.
Start here
Tell me about your business.
Leave your phone, email and shop name. Send me a few videos off your phone of your guys on jobs. I turn them into ads on your own Facebook, aimed at homeowners near you, and run them free for 14 days. You pay Facebook directly; I don’t charge for the setup.
Your Facebook ads, set up free on your own account.
Send me a few videos off your phone of your guys on jobs. I turn them into ads on your own Facebook, aimed at homeowners near you, and run them free for 14 days. You pay Facebook directly; I don’t charge for the setup. If jobs come in and you want me to keep it running, we talk monthly.
Sean Goffigan, Vellspan Systems